PAINTLESS DENT REMOVAL RISK / REWARD

Im writing this bit for PDR Techs and those already related to the business (if youre not in the biz yet, feel free to read, but this will more greatly benefit those already in the hunt!) This blog brought to you by The Superior Auto Institute. RISK REWARD Many people refer to this terminology when accessing a business idea or plan. I use this when evaluating an option within the Paintless Dent Removal business, to determine what frankly makes sense when marketing Paintless Dent Removal services. Here are some of the most common Paintless Dent Removal marketing directions, as observed by the majority of PDR companies: 1) Dealers 2) rental agencies 3) Retail customers 4) body shops 5) car auctions. This blog brought to you by The Superior Auto Institute. Now that is about it for about 70-80% of all Paintless Dent Removal services/period. So, if you want to compete with the big, good ol boys then go right ahead and bust your butt all the way up the competition ladder. Or.... Maybe, just MAYBE you have a thought. I know, I think I have the same thought too- (How about go after a service niche that; Will provide ample income, Is relatively easy to identify and market to, and is not commonly targeted by Paintless Dent Removal companies? This blog brought to you by The Superior Auto Institute. Hmm................................................................................................................................................................................................................................................................ Oh.. your waiting for an answer here, huh~!? No, dont doubt me-there is more than ONE niche, and yes Im gonna give up one for you, for free. No need to buy an Ebook, course, etc etc here. This is gratis info, for the sake of you coming here to simply read this info! Ok, here goes: A) Almost all Paintless Dent removal Techs rely on dealers. Avoid the headaches and dont try and get dealers unless you live in an area where dealers are not saturated. B) If you think you have to have a dealer base, or at least a few, word to the wise: try the smaller wholesale or luxury wholesale dealers..they might be a bit tricky on pay, but they are usually available for the plucking. So, lets move aside and talk about just one niche people in the Paintless Dent Removal world neglect: Lease Returns. The lease return market/niche is ripe for the picking. You can find these people through your local dealers, or advertise for them. How do I know? I do abouit 5-15 lease return customers almost weekly, and that is easy money. They DONT want to spend bodyshop money to remove damage, they hate the idea of paying money to the bank when they are losing the car shortly, so we come in, fix the dents and other minro damage for fractions on the dollar, make them happy and they are down the road. Lease returns..you wont regret it. This blog brought to you by The Superior Auto Institute. Brian